Why are eSports a growing content segment?

eSports (electronic sports) is a fast growing industry which has been amassing more and more followers during the last few years. In fact, according to Statista, the eSports market worldwide is projected to reach a revenue of US$4.3bn in 2024. It is also expected to show an annual growth rate (CAGR 2024-2028) of 7.10%, resulting in a projected market volume of US$5.7bn by 2028. Do you have an eSports product that you would like to promote in this highly profitable industry? Learn about adnovation’s eSports portal E-proplayer, answer the question, 'How to license my eSports portal?', how to promote your eSports portal with adnovation and how to work with gaming influencers to promote esports products in order to strike influencer deals in order to reach full success! 

Why are eSports popular? Promote your eSports portal with adnovation

eSports are a phenomenon that continues to grow and professional players rival traditional athletes in popularity. The championships that these players compete in are set to measure their skills in the most popular video games of the moment, bringing together millions of fans both in person and through different online channels. Its power of attraction is so great that more and more brands want to associate their image with this vertical that never stops growing and has millions of followers around the world.

In order to connect with their favorite gaming content creators, fans may choose to make use of popular platforms such as Discord, Twitch, YouTube, and more. However, the content on these platforms tends to be interconnected, and the same piece of content may be shared across channels. For these end users who are looking for entirely exclusive content, it can be a good idea to find independent platforms which offer content that can only be accessed via subscription, hence cannot be found anywhere else. And this is where adnovation’s E-proplayer comes in and E-proplayer’s exclusive influencer gaming tutorials. Keep reading to find out more about this site and how to promote your eSports portal with adnovation!

About adnovation’s E-proplayer eSports portal and how to license my eSports portal

E-proplayer is an online eSports learning and news platform which offers the latest news stories, Gaming trailers and videos in the industry, as well as exclusive tutorial video content by the hands popular Spanish eSports influencers Rus Just That, By-Herrera, KingRicar and Nach_gijon. The platform is aimed at Spanish audiences and focuses its content around popular games such as EA Sports FC, Fortnite, Minecraft, GTA V, Call of Duty, League of Legends, Pokémon, and more. Here’s what you can expect to find, and why you should consider promoting your eSports portal with adnovation:

• News articles and updates on current eSports events and guides, advice, tips and opinion articles on popular games.
• Gaming videos, trailers on upcoming games, new games updates, patches and versions, and how-tos.
• Exclusive content created especially for the platform by our influencers, including Gameplay, Guides, Tutorials, Tips, etc, to help the end user master the most popular games of the moment.

About E-proplayer’s exclusive Influencer Gaming tutorials

If you are looking to work with Gaming influencers to promote eSports product, E-proplayer’s exclusive Gaming influencer tutorials can be a great case study for you: The platform's video courses are designed to help end users to learn to play like a pro in a fun and engaging way, learning from the best! Their videos are exclusively created for E-proplayer and cannot be found anywhere else, containing tips, techniques and guides to improve the end user’s Gaming skillset. The aim is to make discovering and playing new popular games easier and more enjoyable. And because they are pre-recorded, end users can learn at their own pace, and go through 100s of hours of courses that are regularly updated in a constantly growing catalog. E-proplayer currently offers exclusive tutorials for the games:

• Exclusive EA Sports FC video tutorials on E-proplayer
• Exclusive Fortnite gaming tutorials on E-proplayer eSports portal
• Watch exclusive Minecraft video guides on E-proplayer

Currently, all of the videos are pre-recorded, but we are working on developing LIVE online Gaming Coaching masterclasses with our eSports influencers - Keep posted!

About our Influencer Gaming coaches: How to work with Gaming influencers to promote eSports products

Wondering the by and the how to promote your eSports portal with adnovation? Meet our Gaming coaches! 

Exclusive Nach_gijon video content on E-proplayer! Nacho started competing on FIFA back in 2009, when he was 17. He won several local tournaments, classing as the top 32 of FIFA’s LVP in 2010 and 2011; and 64 in 2012, 2013 and 2014. He also became Spain’s Champion as part of Lenovo’s pro Gaming club. Nacho is now a Football Sports Technician and a FIFA Coach, helping Gamers master their skills. Watch Nach_gijon's exclusive EA Sports FC video tutorials on E-proplayer.

Watch ByHerrera’s Fortnite exclusive content! Herrera, or Hegar, is a 20 years old Spanish Gamer based in Madrid. With her Fortnite Gameplay, tips, tutorials and how-to streams she amasses an audience of +5M followers on YouTube and +327k on TikTok. Now you can watch more exclusive Fortnite gaming tutorials from her on E-proplayer.

Watch KingRicar’s tutorials on E-proplayer! Ricar is a FIFA player in DUX Gaming. He discovered this ability via FUT Champions and started to train with top tier players, computing in international tournaments. His content includes FUT Champions summaries, tips and tricks to improve technique and more. Watch KingRicar's exclusive EA Sports FC video tutorials on E-proplayer.

Rus Just That exclusive eSports Minecraft gameplay! Wrapped in an aura of mystery, YouTuber and Influencer Rus Just That leaves us his personal vision of the Minecraft universe. Discover secrets you didn't know and learn more about the best-selling video game in history. Watch exclusive Minecraft video guides on E-proplayer by Rus Just That.

How to work with gaming influencers to promote esports products is very important within the marketing mix.

Why is working with influencers a good idea for the eSports vertical?

Due to their content’s reach and engagement, pairing with Gaming influencers can offer eSports platforms great value. Collaborating with a Gaming influencer who creates content about games that you talk about on your platform can not only bring great value to your current subscribers, but it can also prompt the influencer’s followers to join your platform, as well as other Gamers who simply enjoy the game and are looking for great content that is fun, entertaining or informative. It can also bring branding and sponsorship opportunities, depending on the size of the influencer’s following. Also, by striking a deal with an influencer, you ensure that you can offer fresh engaging content regularly to your end users, based on Gaming trends and popular games, always riding the latest games’ popularity wave and ensuring that you keep your subscribers engaged at all times. 

Wondering how to promote your eSports portal with adnovation? If you need help getting in touch with popular eSports influencers that suit your product, get in touch with us, we can help you work with Gaming influencers to promote eSports product!

How to promote your eSports platform with adnovation

Are you wondering how to promote your eSports? Are you looking to work with eSports influencers for your Gaming portal? Then talk to us: We are experts in licensing and scaling online products globally, closing influencer deals, and making your content available to end users around the world! Here's what we can do for you:

• How to license my eSports portal: License your eSports platform with us to gain access to leading technology, secure platforms and the best possible user experience.
• We promote your product: Our expert team will develop and manage online advertising campaigns for your product on the best advertising platforms such as Facebook, Instagram and more. 
• Premium digital experiences: We make sure that your end users enjoy the best possible user experience through technologic innovation and scrupulous quality control. 
• Industry data insights: We make strategic decisions based on industry data focused on making your brand grow, always focused on scalability.
• 24/7 Customer Support: If you have any questions or issues you can get in touch with our team of Customer Care agents, working in different languages and available 24/7.
• Anti-fraud and monitoring tools: We have built strong partnerships with the leading anti-fraud solutions in each market, to protect our subscribers and our payment partners.

Are you ready to promote your eSports portal with adnovation? Get in touch with our team now to talk about all things licensing and monetizing your eSports product now, how to license your eSports portal, and more!